Guriella marketing

Forms of marketing is forever changing, with the rise in social media over the last few years many companies strive to engage their target audience, in almost every way they came. Make it interactive or not, companies use the likes of popular platforms to gain further interest. Here are a variety of forms of marketing that brands use to inform a particular target audience.

> Brand Emails

Usually when signing up to a company, many will ask you to sign up for added discounts etc, it's evident that many online or high street shops like; Forever 21, H&M and Missguided rely on this strategy of advertising, as it's a quick and easy reminder to consumers, about sales / % off, what to expect within upcoming seasons in stock. Since emails are on the mailing lists it's often automatic that consumers will get a brand email, and will be informed instantly. Which i find particularly find interactive as it's directly seen on your phone / laptop. 

>Billboards on buses

Both interactive as they're in plain sight, everyday, don't miss it as they're mainly straight to the point, usually bold and rely on photographs as they're the main focal point. 

>Pop Up adds

Popular social media platforms like - instagram, twitter, facebook will usually use the likes of pop up Ads, showing you recently visited websites. Example the bag you where probably eyeing up on Asos, will probably will pop up on your facebook timeline. Making you want to change your decision and wanting to pop it back into your basket. 

>Guerrilla marketing 

"an advertisement strategy concept designed for businesses to promote their products or services in an unconventional way with little budget to spend. This involves high energy and imagination focusing on grasping the attention of the public in more personal and memorable level." I enjoy the aspects of Guerrilla marketing and how it stands out so much more than traditional advertising campaign, as they are interactive, motivational or often making individuals question their out look on life. 

Here are some of my favourite Guerrilla Marketing..

thanks for reading! x